From live edge wood slabs, 3-inch stair tread boards, custom mantels, solid wood beams, shelving, and Graf QS Rift & Plank flooring, to mixed domestic hardwoods and rare exotic woods—we offer the materials that bring visions to life. Whether you’re remodeling your home in Wisconsin Dells, upgrading an office in Madison, or building new in Watertown, Plover, Wisconsin Rapids, or Johnson Creek, our wood is trusted by craftsmen and builders across Wisconsin and beyond.

Our products are perfect for a wide range of applications: create breathtaking live edge dining tables, natural wood countertops, floating shelves, custom staircases, fireplace mantels, or feature walls that instantly elevate your space. Our premium Graf QS tongue-and-groove flooring offers a refined, finished look that will stand the test of time. From DIY projects to full-scale commercial builds, we work with homeowners, interior designers, contractors, and builders to deliver the best wood for every need—always kiln-dried, hand-selected, and ready to impress.

Genuine Wood Products also proudly serves as a nationwide wholesale distributor of unique, premium lumber. If you’re a lumberyard, contractor, or retail supplier, reach out to us for volume pricing and wholesale discounts that help your business grow. Our reputation for quality, service, and honest pricing has made us a trusted partner throughout the Midwest and across the country.

We are a by-appointment-only lumber company so we can give you one-on-one service and help you hand-pick the perfect wood for your next project. Call us today at (608) 219-4307, email kimrgass@gmail.com, or visit https://genuinewoodproducts.com to fill out our contact form and ask for Kim Gass—owner and dedicated wood expert. We look forward to working with you!